Brand slogan: Just be yourself, unlimited creativity
FEGVE is a benchmark original brand in the high-end EDC precision engineering field in China. It was founded by founder Lao Wu from scratch and has been deeply involved in hardware craftsmanship for decades. The brand's core competitiveness lies in titanium alloy precision, independent 3D design, ultimate assembly, and core technology. It adheres to originality without following trends and quality without compromise. From keychains and fingertip gyroscopes to full category EDCs, and then to industry-leading CNC precision nail clippers, it has grown step by step into an EDC brand representing China's precision to go global.
1. Burden of Youth: Hardship refines the craftsman's foundation
When founder Lao Wu was young, his father was bedridden due to a lumbar spine injury and lost his ability to work, leading to financial difficulties for the family. In his second year of junior high school, he was forced to take a leave of absence and work at home farming and carrying wood, shouldering the heavy burden of the family at a young age.
In 1996, Lao Wu went to Yiwu alone to work and made a living in various industries
Plastic bag production, flocking, exterior wall cleaning (Spider Man), printing, vulcanized rubber shoe soles, injection molded toys, hanger bending, clothing silk screen walking.
This experience has given him a thorough understanding of production, craftsmanship, and human relationships, and has cultivated a resilient, hardworking, and studious personality.
2. 2003-2009 Tongli Crafts Factory: Seven years of sharpening a sword, proficient in the entire process
In 2003, Lao Wu entered Yiwu Tongli Crafts Factory and worked there for seven years.
From apprentice to management and mentor, proficient in modeling, programming, mold turning, milling, grinding, die-casting machine maintenance, workshop management, and responsible for outsourcing mold processing. Deeply involved in various factories, processes, and equipment, accumulated strong supply chain and process integration capabilities.
These seven years have been a golden period for his comprehensive accumulation of technology, management, and resources.
3. 2009-2013 Yiwu Entrepreneurship: From Small Houses and Factories to Brand Birth
-At the end of 2009, Yiwu Qianfeng Crafts Factory was founded in a residential house in Heyekou, Yiwu
-In 2012, the factory expanded to the Chengxi Development Zone and was renamed Yiwu Biaobai Crafts Factory
-In 2013, the FEGVE brand was officially established, registered as a trademark, positioned as a high-end original keychain, and embarked on the path of branding.
4. At the end of 2016: Strategic relocation to Chang'an, Dongguan, entering the titanium alloy precision industry
In pursuit of higher precision and texture, Lao Wu officially left Yiwu at the end of 2016 and settled in Chang'an, Dongguan - the highland of precision manufacturing in China. He rebuilt the design, CNC machining, assembly, and quality control systems and officially entered the field of titanium alloy precision engineering.
5. Late 2016 to mid-2017: Fingertip tops exploded and became famous in World War I
From the end of 2016 to mid-2017, the fingertip gyroscope market exploded.
Feige quickly became a leading EDC brand in China with its original design and titanium alloy CNC precision machining.
At the end of 2017, the gyroscope market experienced a cliff like decline, and Figo quickly transformed to avoid industry collapse.
6. Late 2017-2018: Titanium alloy keychains exploded, occupying 80% of the market share
At the end of 2017, Feige developed a titanium alloy integrated cutting line keychain and applied for a patent. The product became a bestseller as soon as it was launched.
In 2018, we fully immersed ourselves in the keychain category and, with originality and quality, occupied 80% of the market share in the titanium alloy keychain category, becoming an absolute leader.
7. 2019: Product diversification+official entry into titanium alloy nail clippers
In 2019, Feige began to diversify its layout and gradually developed categories such as titanium alloy pens and lighters.
In the same year, it officially entered the titanium alloy nail clippers and started research and development in Chang'an, Dongguan, but the cutting edge technology was difficult to break through.
In the second half of 2019, Lao Wu searched for cutting factories at the Yangjiang Knife Expo, and over the next two years, he traveled to various factories in Yangjiang but did not meet the precision requirements.
8. By the end of 2021, Yangjiang will establish its own studio and conquer the "Heaven and Earth Blade"
At the end of 2021, Lao Wu established a nail clipper special studio by the river in Danzai Village, Yangjiang, and independently purchased equipment to tackle challenges.
The ultimate successful breakthrough in CNC precision cutting edge technology was named "Tian Di Blade".
Breakthrough in superhard material processing technology during the same period:
-Realize the processing, drilling, and tapping of HRC70 high hardness powder steel
-Conquer the complete production process of tungsten steel nail clippers
Becoming one of the few brands in the industry that can simultaneously handle titanium alloy, high hardness powder steel, and tungsten steel.
However, due to the requirement of assembly alignment accuracy ≤ 5 μ m, early production was extremely unstable, with a success rate of only 10%.
9. 2025: Miao level workshop landing, achieving stable mass production
In 2025, Feige will establish the industry's first Miao level development and sampling workshop in Dongguan
Investing 6 million yuan to introduce closed-loop five axis Miao level equipment such as Rhodes and Beijing Jingdiao,
Thoroughly solve the mass production process of titanium alloy CNC nail clippers and achieve high-quality and stable mass production.
In the same year, we successfully developed the titanium alloy CNC mirror diamond surface technology, pushing the metal texture and accuracy to new heights in the industry.
10. 2026: Fully embrace AI+global cross-border layout
In 2026, Feige will embark on a new strategy:
1. AI empowers design, research and development, and intelligent manufacturing
2. Fully cultivate the global cross-border market
Goal: Upgrade from the benchmark of China EDC Precision Industry to a globally recognized Chinese original precision brand among EDC players.